Confessions of a Reformed Performance Marketer with Ryan Sullivan, GoodRx CMO
43:34
YouTubeThe Marketing Architects Podcast
Confessions of a Reformed Performance Marketer with Ryan Sullivan, GoodRx CMO
Only 15% of brand assets are truly distinctive. GoodRx broke their industry’s mold with a prairie dog sidekick and singing cowgirl. But behind the bold creative lies a data-driven philosophy that challenges everything performance marketers think they know. This week, Elena, Angela, and Rob sit down with Ryan Sullivan, CMO of GoodRx. Ryan ...
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